Italian Charm Bracelets: The Celebrity Trend Making a Stylish Comeback

Italian charm bracelets, those iconic modular accessories from the early 2000s, are making a bold return to the spotlight. Once worn by some of the biggest names in entertainment, these nostalgic bracelets are now back on the wrists of today’s celebrities and influencers, proving their style is truly timeless.

The Celebrity Origins of Italian Charm Bracelets

Italian charm bracelets first gained traction in the late 1990s and early 2000s, especially among the A-list crowd. With each stainless steel link customizable with different images, symbols, or text, they became a personal and stylish statement piece.

Famous fans included:

  • Britney Spears, who incorporated them into her Y2K aesthetic
  • Pamela Anderson and Carmen Electra, both seen selecting charms backstage at the 2005 Billboard Music Awards
Pamela Anderson with charm bracelet
*Pamela Anderson - Mark Sullivan/WireImage/Getty Images*

The 2025 Celebrity Revival

The comeback started gaining momentum when Anna-May Robey wore stacks of Italian charm bracelets on Love Island Season 9. Her consistently charming looks revived interest in the bracelet trend.

Anna-May Robey with charm bracelet
*Anna-May - ITV*


Then came Olivia Rodrigo, who not only wore the bracelets but even included them in her official merch line. Suddenly, a new generation discovered the charm (pun intended) of building personalized bracelets.

Olivia Rodrigo charm bracelet
*Olivia Rodrigo - Olivia Rodrigo Store*


On TikTok, the hashtag #italiancharmbracelet has now amassed over 19 million views, with users sharing both thrifted vintage styles and curated modern sets.

Why Celebrities Love Them

So why do stars keep going back to Italian charm bracelets?

  1. Personalization – Each link can tell a story, show personality, or symbolize milestones
  2. Versatility – You can constantly change or add charms to match your outfit or mood
  3. Nostalgia – Many stars grew up with them and love the throwback appeal
  4. Accessibility – Unlike diamond-heavy trends, charm bracelets are affordable and fun to collect

The Origins of This Stylish Staple

The trend started in 1987 when Italian jewelry brand Nomination introduced modular stainless steel bracelets with interchangeable links. It didn’t take long for tourists to fall in love with them—and bring them back to the U.S., where the trend exploded in the early 2000s.

Want a Bracelet Like Your Favorite Celebrity?

If you’re feeling inspired to create a charm bracelet just like Britney, J.Lo, Olivia, or Anna-May, you’re in luck—we’ve made it easy.

🍒 Visit chericherilady.com and browse our massive collection of over 8,000 Italian charm links
🔍 Looking for something specific? Use our search bar to find zodiac charms, initials, flags, animals, or even celebrity-themed links
🎯 Head directly to our All Charms Collection and start building your bracelet just like the stars

Whether you’re recreating a red carpet look or customizing something unique to you, we’ve got everything you need to express yourself—celebrity-style.

Final Thoughts: A Star-Approved Accessory

From the early 2000s to today, Italian charm bracelets continue to captivate with their one-of-a-kind mix of personalization, sentiment, and flair. As modern celebs breathe new life into the trend, there’s never been a better time to embrace it.

So whether you’re stacking them high like Anna-May Robey or curating a sleek and subtle look like Olivia Rodrigo, one thing’s for sure: charm bracelets are back—and here to stay.