Celebrities Wearing Italian Charm Bracelets: The Comeback of a Y2K Favorite

Italian charm bracelets are back in style — and celebrities are helping lead the revival. These modular stainless steel link bracelets, popular in the early 2000s, are now trending again thanks to a mix of nostalgia and social media buzz.

Early Celebrity Fans

In the late 1990s and early 2000s, Italian charm bracelets were spotted on red carpets and in music videos. Each link could feature a symbol, image, or letter, making them personal and stylish.

Some of the most famous wearers included:

• Britney Spears – a Y2K fashion icon
• Carmen Electra – adding bold charm designs to her looks
• Pamela Anderson – often seen choosing charms at events

The 2025 Celebrity Revival

The comeback started gaining momentum when Anna-May Robey wore stacks of Italian charm bracelets on Love Island Season 9. Her consistently charming looks revived interest in the bracelet trend.

Then came Olivia Rodrigo, who not only wore the bracelets but even included them in her official merch line. Suddenly, a new generation discovered the charm (pun intended) of building personalized bracelets.

The Modern Celebrity Revival

Today, charm bracelets are reappearing on influencers and young stars. The combination of customization and retro style makes them perfect for fashion posts and TikTok videos.

On TikTok, the hashtag #italiancharmbracelet has now amassed over 19 million views, with users sharing both thrifted vintage styles and curated modern sets.

Celebrities often select charms that reflect their personal style — just like in our Italian charm bracelet links guide.

Why Stars Love Them

• Easy to customize for events or outfits
• A subtle way to share personal stories
• A nod to Y2K fashion without feeling outdated

Where to Get the Look

If you want to channel this celebrity trend, see our guide on where to buy Italian charm bracelets for tips and recommendations.

Final Thoughts

From the early 2000s to today’s red carpets, Italian charm bracelets have stayed a unique blend of style and personality. With both nostalgic and modern appeal, they’re proving to be more than just a passing trend.